About Bachelor in Communication, UG:Bachelor - at IE University
Taught in English or SpanishIE School of Communication is offering a new 3-4 year degree program which combines corporate, institutional, advertising and journalistic communication and includes the approach that the media, companies and institution are currently requiring for new professionals.
Benefits of the Bachelor in CommunicationStudents will learn about the field of communication and gain in-depth knowledge before deciding on a career path linked to either journalism, corporate communication, advertising or the visual arts. This degree has a contemporary, innovative vision in terms of both its contents and its learning method: The contents examine the new realities that communicators are facing today. The new journalist, communication manager, advertising creative or audiovisual manager must have in-depth knowledge of a society that is increasingly complex, and must address an intercultural target audience in a constant process of change. The method is totally different to the traditional system used in communication schools, with an eminently practical approach that uses new forms of teaching (case study method, group work, independent research from the first year) in conjunction with cutting-edge technology (online sessions, virtual campus, Web 2.0). The international orientation of the BA in Communication (taught in English or Spanish) means that the program has students from different countries and cultures, as well as visiting and foreign professors. The
IE Module includes subjects like Humanities, Ethics, Interpersonal Skills and Business Management, following in the entrepreneurial spirit of IE University. The IE communicator will be the reflection of an education based on up-to-date knowledge, with a strategic and innovative vision and an entrepreneurial spirit.
Job opportunitiesJournalist writing in the traditional media and online media. Communication manager, public relations, image consultant, communication analyst. Media planner, advertising creative, expert in communication plans. Producer and manager of analogical and digital audiovisual contents.
Structure of the new Bachelor in CommunicationThe structure is made up of two blocks that together make up the 40 subjects in the degree program. A common block with seven units (generalist): 1. The media, enterprise and society. 2. Law, government and legal/political institutions. 3. Digital environment and visual culture. 4. Organizational communication. 5. Journalistic writing. 6. Strategic communication management. 7. Specialized writing
Three specialties in the last year:8. Journalism 9. Corporate communication 10. Visual arts Plus the end-of-degree research project and the IE Module.
