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About Advertising and Public Relations, BA (Hons) - at University of West London

Course summary

Overview

Located in London, a global capital of creativity and communications, we are able to offer you one of the best degrees in Advertising and Public Relations. Our degree course will provide you with the practical know-how and industry experience that you need to succeed in today's dynamic communications sector. Upon graduation, you will be ready to embark on a successful career in advertising and public relations and be equipped to launch your own business ventures. 

What will you learn?

The course has been designed to provide you with a holistic view of marketing, advertising and PR that enables you to pursue a successful career in these competitive fields, whether at agencies, in-house at companies and non-profits, or in the public sector.
Over the three years of the BA (Hons) Advertising and PR course, you will learn about the key areas that are essential to a successful career in advertising and public relations:

• brand strategy
• creative campaign development
• consumer insight
• media planning
• brand advocacy
• copywriting
• content production. 

Across all of these topics, you will learn how technology is opening up new, highly immersive ways to communicate and how technology helps us understand human behaviour in a way never before possible.  
Today's creative communicators need to work well with an array of professionals, so our BA (Hons) Advertising and PR course is inter-disciplinary. On any given day, you may start the morning discussing the psychology of advertising and end the day making a video for a social media platform. Coursework consists of both individual and group projects, with a focus on live briefs for student competitions and from actual clients. Throughout the three years of the course, students build a portfolio that reflects their work, receiving continual guidance about how best to showcase their achievements for career-building purposes.

Other options available for BA (Hons) Advertising and Public Relations

• Full time - September 2017, Ealing site

Fees

Fees for home and EU students

Main feeFees for our 2018 courses have not yet been released.

Funding

Help with funding is available to a range of students, whether you are studying full or part-time, in your home country or overseas.

You may be eligible for a student loan to cover the cost of tuition fees or a maintenance loan to support you during your studies. Additional funding is available to some types of students, such as those with dependants, disabled students and more. Find out more about applying for student loans and other funding options.

We also offer a range of scholarships and bursaries to help you. Current scholarships include:

• Full Time Undergraduate Bursary: a £3,000 award for new undergraduate students.
• Path to Success Scholarship: a £4,000 award for students on a four-year degree course with a foundation year. 

Other scholarships are also available, including awards for specific subjects. Find out more and check your eligibility for the scholarships and bursaries listed above.

Please note fees are paid for each year of study unless otherwise stated. You will be required to re-enrol and pay fees at the beginning of each academic year. Fees may be subject to government regulations on fee increases. Future inflationary increases will be applied to each subsequent year of the course, subject to government regulations on fee increases.

Entry requirements

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Don't meet the entry requirements?

Consider a Foundation or Pathway course at University of West London to prepare for your chosen course:

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Related Information

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