the United Kingdom
University of Buckingham| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time, Part-time | 1 - 2 year | September, January | find out | find out |
This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).
In today's global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.
This leading-edge programme is designed to be totally relevant to today's organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture.
The programme also provides an understanding of consumer behaviour and digital and social media marketing - essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.
Additionally, a practical research methods module will set you up to embark on a dissertation, which will give you the opportunity to 'deep dive' into an aspect of the programme which is particularly inspiring.
Contact University of Buckingham to find course entry requirements.
Below are some suggested courses at other providers that you may also be interested in:
Computing (with Foundation Year) - University of Suffolk BSc (Hons)
Unicaf Scholarships
Find out more
If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:
Graduate Diploma of Engineering (Electrical Systems)
Engineering Institute of Technology
Find out more
Graduate Diploma in Law/Common Professional Examination GDL/CPE
Northumbria University Newcastle
Find out more
There are 156 other courses listed from University of Buckingham. A selection of these are displayed below:
Find out more about studying in the United Kingdom
