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MSc Branding and Advertising, MSc, Nottingham Trent University (NTU)

the United Kingdom

Nottingham Trent University (NTU)

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScFull-timefind outSeptemberGBP 9500 per yearGBP 15500 per year

About MSc Branding and Advertising, MSc - at Nottingham Trent University (NTU)

Whether you want to work for a major international brand or an innovative creative agency, our popular MSc Branding and Advertising degree will help you develop into an effective marketing communications professional.

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers.

During your first semester, you'll explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You'll also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You'll be exposed to the very latest thinking in both conventional and digital marketing disciples.

In your final semester you will take on an experiential project, giving you a fantastic opportunity to use the theories and knowledge gained to produce a challenging, meaningful piece of work. This can involve addressing real-world challenges in the workplace, conducting independent research or gaining valuable experience internationally.

As a student of MSc Branding and Advertising, you'll automatically become a student member of the CIM, allowing you to access their learning resources and events.

Why choose this degree?

  • Small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials.
  • You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project.
  • Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.
  • You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
  • NTU's teaching and learning is gold-rated by the government's Teaching Excellence Framework - that means you can count on outstanding teaching and learning, an education that's truly focused on the workplace, and fantastic support in and outside of the classroom.

More than a degree

You can enhance your skill-set and gain an extra qualification with the CIM. Upon completing your degree you will be exempt from one module on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification will depend on your level of experience.

CIM qualifications are highly sought after by employers, and our own degrees have been carefully created to make sure they give you the same high-calibre skills.

Work experience

You can also add a year's work placement to your studies making your Master's a two-year course (not available for January starters) providing you with an increase competitive edge over your peers.

How you're taught

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the degree and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Chartered Institute of Marketing

When you successfully complete your MSc Branding and Advertising degree, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.

Induction

All our degrees begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

Browse through a selection of photos from our residential weekends.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

In-sessional English language support

In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

  • enhance your communication skills
  • enrich your experience when travelling abroad
  • boost your career prospects.

Find out more about the University Language Programme.

Careers and employability

Placement year opportunities

If you are starting your degree in September, you can choose to add a year's work placement, making your Masters a two-year course. It is a great way to put your learning into practice and gain valuable real-world experience to boost your career. If you undertake a placement, you must take up the Business Research Project in Semester three.

See our placements page for further details and read our frequently asked questions document for additional help.

If you are unable to take a full year's placement, but have completed at least 36 weeks, you can qualify for a Placement Diploma in Industrial Experience.

Career prospects

This degree can help you move into a career in marketing communications within a large corporate, small to medium sized business or marketing agency. You could go into account management, brand management, media planning or other marketing roles.

Career development

As an integral part of the degree, careers advisers will run a series of workshops where students can identify methods and strategies to enable them to effectively pursue their career goals. The workshops will focus on both home and international students and concentrate on developing skills and occupational awareness.

Helping you find your feet after university

Following graduation, we will continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team are here to inspire and enhance every stage of your career planning, and as a graduate of NTU, you will be able to access their services for three years after your degree has finished.

Services they provide include:

  • finding placements, internships and part-time work
  • helping you to pursue self-employment
  • advice on taking gap years and time out
  • information and help on getting into volunteering
  • providing advice on further study.

Facilities

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.

Fantastic facilities

  • You can take advantage of the Link Lounge, a space dedicated to Business School students, located on level zero of the Newton building.
  • Explore your career prospects with the help of the University's Employability Team.
  • You will benefit from spacious teaching rooms and lecture theatres.
  • We provide students with a variety of social spaces.
  • Your studies will benefit from the £13 million Boots Library.
  • You can take advantage of our 24-hour IT facilities.
  • Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

  • sports facilities
  • shops
  • student accommodation
  • music venue
  • cafes.
  • Boots Library, City Campus
  • Byron, City Campus Student's Union
  • City IT facilities
  • City Campus sports facilities

Notes about fees for this course

UK Fees

The course fee for 2018 are:

  • £9,250 (one year full-time)
  • £10,635 (two years with placement - £9,250 in year one and £1,385 in year two)

Postgraduate fees and living costs

Preparing for the financial side of student life is important, but there is no need to feel anxious and confused about it. We hope that our fees and funding page will answer your questions.

Postgraduate loans

The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.

Scholarships

We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies. To find out more visit our Postgraduate Scholarships webpage.

International Fees

The course fee for 2018 entry are:

  • £14,200 (one year full-time)
  • £15,585 (two years with placement - £14,200 in year one and £1,385 in year two)

Postgraduate fees and living costs

Preparing for the financial side of student life is important, but there is no need to feel anxious and confused about it. We hope that our fees and funding page will answer your questions.

Scholarships

We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies. To find out more visit our Postgraduate Scholarships webpage.

Entry requirements

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you're not sure how your international qualification matches our course requirements please visit our international qualifications page.

Pre-Masters and foundation degrees

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you're already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

For a list of our language requirements please visit our English language page.
If you need to do a pre-sessional English language course to meet the English requirements please visit our pre-sessional English course page.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

Courses you may be interested in at other institutions

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Postgraduate pathways and pre-masters at other institutions

If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:

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University of the Arts London (UAL)

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Professional Practice

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Related Information

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