About Master in Digital Marketing online, Other Masters - at IE University
The Master in Digital Advertising and Communication is a 13-month, online program intended for those seeking to forge a career in the digital advertising and communication industry. It can either act as a means of changing your career path from another industry, or to enhance your career opportunities if you are already working within the industry. Focusing on the tools and skills required of the of the successful manager within the advertising and communication industry, the Master in Digital Advertising and Communication is designed for professionals unable to leave their places of residence and work for extended periods of time. The program provides you with the specialized skills and knowledge that this unique industry demands.
StructureThe program consists of a combination of 3 intensive, face-to-face training periods (2 in Madrid and 1 in London, each lasting 1 to 2 weeks) separated by 2 online learning periods (each lasting approximately 22 weeks). The emphasis on online methodologies means that you will be able to follow the program regardless of your geographic location. The program is divided into two learning modules, the first covering the fundamentals and basic management know-how, the second focusing on the knowledge and management skills required to operate effectively in all areas related to the advertising and media industry. A series of conferences and company visits will take place throughout the program (during both the face-to-face, and online periods), which center on the latest issues and challenges to face professionals in the sector. These conferences will be led and chaired by sector leaders, who will share their real-world experiences, knowledge, and expertise with you, keeping your finger on the industry's pulse, and keeping you up to date with the latest developments within it as you expand your network of contacts within the industry itself.
MethodologyThe online methodology of the program allows students from anywhere in the world and with any work or travel commitments to pursue the Master in Digital Advertising and Communication. The program's online platform makes the best use of internet technologies to bring you together with your fellows and professors at any time of the day, anywhere in the world, offsetting distance and time constraints. This ubiquity creates strong and personal links among students, professors and the program directors, and makes for a thoroughly engaging learning experience. Based on the case method and continuous team work, IE's online methodology gives your professors a pivotal role in guiding your development. As a result of the highly motivating methodology in which intensive communication takes center stage, you will take on a proactive role, becoming the program's true protagonist
DiversityIE is renowned for its diversity with a truly international faculty and alumni from more than 100 countries across the globe. Indeed, it is amongst the most culturally-diverse business schools in the world. You will benefit greatly from this international outlook both by the cross-cultural skills that you will develop, and the international network that you will build during the Master. The Master in Digital Advertising and Communication at IE Business School provides all the tools for professional success in the advertising and media industry, allowing you to turn the challenges of the sector into growth opportunities. The program bridges the gap between geographical location and presential learning, maximizing the distance learning experience and preparing you for the requirements of this dynamic sector.
URL: Master in Digital Advertising and Communicationhttp://master-advertising.ie.edu?&ns_campaign=perfillargo_pr_MDAC_sinc_int_mun_20070900_cc_en&ns_mchannel=profile&ns_source=studylink&ns_linkname=_pr_MDAC_sinc_int_mun_20070900_cc_en&ns_fee=1
