| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BCom | Full-time | 2 years | February, July, November | SGD 18144 per year | SGD 25920 per year |
Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.
This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.
You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.
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If you do not meet the entry requirements for this course then consider one of these courses from another institution:
There are 22 other courses listed from Curtin Singapore. A selection of these are displayed below:
Find out more about studying in Singapore
