The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
---|---|---|---|---|---|
BA | Full-time | 16 months | February, July, November | SGD 18144 per year | SGD 25920 per year |
Mass communication professionals are multi-talented experts who can communicate information across the media and corporate landscape to a large amount of people.
This wide-spanning and flexible degree will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today.
Journalism: Learn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession.
Marketing: This stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.
The core units give you an insight into a range of media issues and communication contexts, teaching you the technical skills for your professional ambitions and also the flexibility and critical awareness that comes with a broader intellectual understanding of media and corporate communications.
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