the United Kingdom
City, University of LondonThe award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
---|---|---|---|---|---|
MSc | Full-time | 24 months | October | GBP 9810 per year | GBP 9810 per year |
Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.
Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.
You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.
In order to participate fully in the collaborative learning process all students who have not previously studied in English must sit an IELTS exam.
The minimum required IELTS level is an average of 7.0 with a minimum of 6.5 in writing and no less than 6.0 in any other section.
If you are not a native English speaker but have been working in the UK for the last three years it is unlikely you will need to take the test.
Below are some suggested courses at other providers that you may also be interested in:
Luxury Fashion Branding & Consumer Experience Short Course, Winter School
ESSCA School of Management – Online Programs
Find out moreErgonomics and Human Factors Postgraduate Certificate
University of Derby Online Learning
Find out moreProfessional LLM in Canadian Common Law LLM
Osgoode Professional Development, York University
Find out morePsychology Bachelor of International Liberal Arts
International College of Liberal Arts (iCLA) at Yamanashi Gakuin University
Find out moreInternational Hospitality and Restaurant Management Bachelor Degree with Honours
Institut Lyfe
Find out moreIf you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:
Graduate Diploma of Engineering (Civil: Structural)
Engineering Institute of Technology
Find out moreGraduate Diploma of Research Methods [Tropical Environments and Societies]
James Cook University (JCU)
Find out moreThere are 240 other courses listed from City, University of London. A selection of these are displayed below:
See other universities in London
Find out more about studying in the United Kingdom
As an international student you may require a valid visa to study at City, University of London. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.