About Marketing and Integrated Communication, Master Degree - at Vilnius University
The aim of this programme is to develop Marketing and Communications managers who are able to base their managerial activities on consumer data analysis. Therefore You will learn how to conduct marketing research and perform statistical analysis of consumer-linked data and how to interpret findings.
You will study strategic marketing and strategic brand management. During your studies of integrated communication, digital marketing communication and corporate communication's management, you will learn how to communicate with different stakeholders. You will have an opportunity to study marketing-related subjects, such as cross-cultural management, sales management organisational psychology, etc.
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