the United Kingdom
University of PortsmouthThe award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
---|---|---|---|---|---|
MA | Full-time | 15 months | September, February, May | find out | find out |
Overview
Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.
Now you can, on our Digital Marketing Master's course.
At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.
Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).
With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose.
Course highlights
Career development
With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.
Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need the initiative to find fresh, unconventional solutions to tomorrow’s industry challenges.
Careers this Master's prepares you for
You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:
Graduate destinations
Graduates of our Portsmouth campus course have worked in areas such as:
Career outcomes shown are sourced from the latest available graduate outcome surveys. The data shows career outcomes at 15 months after graduation.
You could also decide to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.
Placements and industry connections
The strong ties between this course and industry provide opportunities for you to gain industry experience. While studying, you will complete a Collaborative Marketing Project in a small team where you will work with companies and university departments to understand their situations and recommend marketing improvements.
You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module, employability events, or judge competitions, or have been involved in designing your course content.
https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding
A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.
English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
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