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Fashion Marketing, BA (Hons), University of Portsmouth

the United Kingdom

University of Portsmouth

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The award How you will study Study duration Course start Domestic course fees International course fees
BA (Hons)Full-time, Sandwich3 - 4 yearsSeptemberfind outfind out

About Fashion Marketing, BA (Hons) - at University of Portsmouth

Overview

Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.

Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion. 

As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.

After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.

Course highlights

  • Apply your learning to real professional settings by working with a local business or national/international organisation on project briefs, as part of the Professional Experience module
  • Further your professional experience by taking an optional placement year
  • Increase your academic profile by presenting your research work publicly – via a student-led conference and paper format
  • Boost your credentials with the chance to gain additional Google Analytics, Google Adwords, and Adobe Creative Professional (ACP) certifications.
  • Enrich your learning with a different cultural perspective by studying abroad
  • Enhance your lingual skills by learning a foreign language as part of the Institution-Wide Language Programme (IWLP)
  • See how fashion marketing works in society and industry by going on optional cultural or industrial field trips.

Careers and opportunities

Marketing is a core element of all fashion and creative organisations. Wherever an economy and businesses within it exist, marketing will always be in demand and open up career opportunities.

With a Fashion Marketing degree, you can work in the private, public and voluntary sectors in communications, research and enterprising. You'll thrive if you relish the challenge of networking and creating business relationships or want to work behind the scenes with analysis and data handling.

Areas you can work in with a Fashion Marketing degree

Common areas and industries for Fashion Marketing graduates include:

  • finance
  • retail and consumer goods
  • information technology
  • charity
  • local government
  • Higher Education

Jobs you can get with a Fashion Marketing degree

Common jobs for Fashion Marketing graduates include:

  • Global fashion market researcher
  • Fashion marketing campaign officer
  • Fashion marketing assistant
  • Public relations account assistant
  • Fashion entrepreneur
  • Social media officer

Continuing your studies

If you want to further your education, you can progress to a Master's in a marketing-related discipline, such as our MA Fashion Marketing, MA Digital Marketing, and MSc Digital Business Management degrees.

The research projects you'll work on during this course will help build your research expertise in business and fashion and augment your academic profile.

Placement year (optional)

After your second or third year, you can complete an optional work placement to gain professional experience and enhance your skills. It's also a great incentive for employers once you graduate.

You can work for a company, organisation or agency, or you can go self-employed and start your own business with fellow students or by yourself.

Whatever you decide – or even if you just want some employability advice – our exclusive Creative Careers team can support you every step of the way.

Notes about fees for this course

https://www.port.ac.uk/study/undergraduate/undergraduate-fees-and-student-finance

Entry requirements

112-120 points from 3 A levels, or equivalent.

English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

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Related Information

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