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Advertising and Public Relations Management, MSc, De Montfort University

the United Kingdom

De Montfort University

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScFull-time12 - 18 monthsSeptemberGBP 9950 per yearGBP 17200 per year

About Advertising and Public Relations Management, MSc - at De Montfort University

The Advertising and Public Relations Management MSc programme enable you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments.

The research and contextual-based learning approach enables students who are either new to the area of marketing or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation.

Focusing on鈥痑 management approach within advertising and鈥疨R,鈥痶his course aims to enhance your鈥痷nderstanding of the discipline and develop鈥痽our鈥痬anagerial skills.鈥痀ou will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions.

Industry-informed and relevant modules will develop your understanding of the cutting edge of advertising and public relations, and how these disciplines are influenced by the rapidly changing external environment. You will also face a final challenge to your emerging expertise in the form of a Marketing Consultancy Project or Dissertation.

Key features

  • This is a career entry鈥痗ourse鈥痜or鈥痶hose who have鈥痭o previous qualifications or work experience in marketing or advertising鈥痑nd鈥疨R.
  • This course will help equip you with the skills needed鈥痶o work in鈥痑reas such as鈥痗ommunications, advertising, marketing,鈥疨R鈥痑nd鈥痬edia agencies.
  • Develop professionally and personally during the course,鈥痺hich will help鈥痽ou gain an advanced understanding鈥痮f鈥痶he key marketing issues facing organisations鈥痑nd place鈥痽ou in a strong position to embark on a career in this sector.
  • Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Notes about fees for this course

2023/24 tuition fees for UK students: £9,950

2023/24 tuition fees for EU and international students: £17,200

Entry requirements

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification, or an equivalent professional qualification.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

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View all 193 courses at De Montfort University

Related Information

Find out more about studying in the United Kingdom

International Study Visa

As an international student you may require a valid visa to study at De Montfort University. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.