the United Kingdom
Buckinghamshire New University| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 1 year | September | find out | find out |
Are you looking to specialise in the fast-growing niche of food marketing and media? Our MSc Food Media and Marketing degree can help develop your skills in brand strategy, digital campaign management and content creation, helping you take your career to the next level.
By combining hands-on media creation skills with critical strategic marketing insights, you’ll be able to turn your passion for food and storytelling into a powerful career. Upon graduating from the degree, you’ll be ready lead in the fast-evolving fields of food media, brand management, and consumer engagement.
Why study Food Media and Marketing at BNU?
An innovative degree
With the rapid rise of digital and visual media, there is a growing demand for professionals skilled in both food content creation and strategic marketing. On this MSc Food Media and Marketing degree you’ll gain the structure, networking and resources to master both fields and make a substantial impact on the industry. You’ll gain fundamental skills and a core understanding of consumer needs and behaviours, meaning you’re able to react and create compelling and engaging campaigns for the food media and marketing industry – making you a sort after candidate for employers.
Delve into Industry
On this course, we work with several food, marketing, hotel and hospitality partners for mentoring, live briefs, placements, internships and visits.
You will also benefit from the industry mentorship programme offered by our partner organisations. You’ll be allocated an industry mentor from one of our great partners, here you’ll have the opportunity to learn directly from successful food and marketing leaders.
Undertaking work experience is an integral part of the course. This unique approach to studying at BNU, is underlined by our core belief that practical, hands-on experience must always complement a theoretical, research-informed teaching strategy. That is why, as part of your core curriculum, you’ll put your skills and knowledge into practice through an integrated internship. 
Additionally, you will have the opportunity to engage in co-curricular, by taking part in community projects organised in collaboration with local food and hospitality sectors, as well as attending guest talks, industry visits and a wide range of networking events, conferences and seminars organised by our school and our industry partners.
Accredited Course
Our portfolio of hotel and hospitality courses are accredited and linked to some huge industry bodies. If you decide to study one of our fast-paced degrees, you’ll benefit from our connection with the Institute of Hospitality Educational Membership Scheme, the world’s leading, award-winning, professional membership body for hospitality professionals around the globe.
We’re also part of the Council for Hospitality Management Education (CHME). Through this connection you’ll have the opportunity to get close to the industry while you study and gain work experience and build your professional networks.
Facilities
During your time studying on the Hotel and Events Management degree, you’ll have access to our High Wycombe Campus. Here you’ll benefit from state-of-the-art facilities, as well as newly built study and social areas. Our Library is open 24/7 and offers a range of resources to support your studies. We also have a Student Learning Achievement Team, who offer tailored support with research skills, critical thinking and referencing.
You’ll also be automatically a member of our Students’ Union, which was rated No.1 in the UK in the 2024 National Student Survey. We are the only university in the UK to offer free access to a huge range of events and entertainment, CV building activities, as well as competitive and recreational sport and wellbeing activities to enrich your time with us as part of our ‘Big Deal’.
What will I study?
The MSc in Food Media and Marketing offers a dynamic, interdisciplinary approach to understanding and creating influential food content. This programme explores the intersection of food, media, and marketing, training students in market research, brand management, and culinary content creation.
On this MSc Food Media and Marketing degree, you’ll delve into practical, hands-on learning. Looking at modules in culinary photography, videography, behaviour analysis, creating versatile professionals with a deep understanding of both creative and strategic elements in food media, and a capstone consultancy project that requires you to apply your learning to real-world scenarios.
You’ll also cover a full spectrum from media history and food sociology to advanced market research, brand management, and food-specific content creation, aligning with employer needs in both food and media sectors.
You’ll also extensively explore consumer psychology and research methods specifically tailored to the food industry, and learn the foundations of marketing, public relations, and effective communication, focusing on creating strong, engaging narratives for food brands.
Gaining a sociological perspective on food’s role in cultural identity, ethics, and public perception, you’ll delve into strategies for building and managing food brands and learning to develop advertising campaigns that resonate with target audiences.
Throughout your time on the degree course, you’ll interact with industry-experts through guest lectures and a consultancy project, helping you establish professional networks and gain insights that are critical to your career development.
The curriculum is also aligned with current cultural trends. Given today’s digital-first and visually driven media landscape, this programme aligns with current consumer interests in food as an integral part of lifestyle and culture. You’ll graduate with skills in high demand, such as content creation for social media, food PR, and advertising.
All modules are designed to give you a competitive edge in food marketing and media industries, where hands-on experience is invaluable.
We encourage you to attend free networking events offered by our school and our partner organisations, to enable you to build strategic cultural capital that is so valuable for being a successful leader in this fast-evolving industry.
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