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Marketing and Business Management, BA (Hons), Abertay University

the United Kingdom

Abertay University

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
BA (Hons)Full-time, Part-time4 - 8 yearsSeptemberGBP 9250 per yearGBP 14000 per year

About Marketing and Business Management, BA (Hons) - at Abertay University

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose a degree designed to develop your marketing knowledge and skills for the digital era. It's a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you'll learn about business decision making, functions and challenges, making you a highly effective manager.

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You'll work on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today's ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.

Why study this course here:

  • Sunday Times UK University of the Year 2020 for Teaching Quality.
  • Guardian University Guide 2020 Top 10 in the UK for Student Satisfaction with Teaching, Course and Feedback.
  • National Student Survey 2020 Top 10 UK Universities for Student Satisfaction.

Entry requirements

See information about studying and applying to Abertay for International students.

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Other courses at Abertay University

There are 94 other courses listed from Abertay University. A selection of these are displayed below:

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View all 94 courses at Abertay University

Related Information

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International Study Visa

As an international student you may require a valid visa to study at Abertay University. Read more about the requirements in our Guide to the United Kingdom International Student Visa Requirements.